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The Art of Masculinity

Jun 17, 2022

On this episode, we talked about:

How Luke created his company throughout the United States
How to overcome self-doubt
Having a true belief in myself
You learn by making mistakes
Failure is okay as long as you learn
Understanding what the issue is
The biggest regret is not trying
Believing in myself
Helping people overcome fear
Reaching out to other companies
Developing what we believe
How you manage your energy as a guy


"You can change your mindset to really shift and realize that you can grow into the individual that you need to be"


"I don't think there's any kind of debt in any kind of organized success"


"If I can see that a product works, I can see that the branding is on point"


About Luke:

Innovator, Operator, Leader. Relocated to the U.S. in 2016, scaled the F45 franchise in the Southern Californian market. 

Luke is the founder and CEO of MNLY a collaborative subscription company that provides that markets best solutions for men's performance and lifestyle.

With a focus on business strategy, lifestyle optimization and improving human potential, Luke now works with industry leaders to develop exciting impactful projects.


You can follow and support at: 

IG: @luke_hartelust 


Web: (discount for subscription)


Let's connect over on Instagram: @Johnny.Elsasser